Introducing Love for Her and Love for Him: Vibes to Set the Mood
If you feel like you could have better intimacy in your life, you’re not alone. In fact, over the past decade, sexual activity among US adults has declined (Ueda et al., 2020), a trend researchers have linked to stress, burnout, and disconnection.
Stress kills the mood, and it’s not just in your head. Stress interferes with intimacy on a physical level, affecting blood flow, hormonal balance, and nervous system regulation. Stress signals to the body that it isn’t safe, shutting down your body’s receptivity to sex. Because who can bother having quality intimacy with a proverbial bear outside the tent?
While it’s easy to push needs for intimacy to the back burner, sexual satisfaction isn’t just nice to have—it’s essential for your long-term health. Research shows that frequent sexual activity is associated with a lower risk of cancer, heart disease, and all-cause mortality. (Cao et al., 2020)
That’s why we’re excited to introduce Love for Her and Love for Him, new Vibes from Apollo designed to help calm your body’s nervous system and make libido, intimacy, pleasure, and connection easier to access. When your nervous system feels safe, you can stay in the present moment and enjoy a more satisfying sexual experience.
Why Safety Is the Secret to Pleasure
Scientific studies have shown for decades that stress contributes to sexual and reproductive issues in over 50% of cases. (Bancroft et al., 2003; Capogrosso et al., 2013; Domar et al. 2011) When your nervous system is stuck in "fight-or-flight" mode, your body views pleasure and connection as non-essential. It redirects energy toward survival, so not only is sex the last thing on your mind, but your body literally puts up a physiological barrier to intimacy.
Apollo’s Love for Her and Love for Him use gentle, rhythmic vibration patterns to signal safety directly to your brain. By activating the parasympathetic nervous system—your body’s internal mode for calm and receptivity—these Vibes help your body shift out of a state of high alert and into a state of grounded awareness and physical openness.
When your body feels safe, it can naturally support intimacy on a physical level, including:
- Increased blood flow: Signaling safety allows the body to move blood flow back to the systems necessary for arousal and climax, rather than just to the heart, lungs, and amygdala.
- Improved sensitivity: A regulated nervous system is more capable of responding to and appreciating pleasure, such as soothing touch.
- Embodied presence: By quieting the background noise of daily stress, the vibrations help you stay grounded and present in the moment.
Two Vibes, One Goal
Stress and anxiety don't show up the same for everyone, and this is especially true when it comes to intimacy. The "fight-or-flight" response from the sympathetic nervous system can impact people assigned male at birth (AMAB) differently than it does for people assigned female at birth (AFAB).
To address these unique experiences, we created two distinct Vibes so you can choose the support that best matches your body and your lived experience.
Love for Him ♂
Love for Him, designed for those AMAB, focuses on easing performance-related stress and supporting erectile function, stamina, and confidence in the bedroom.
When the sympathetic nervous system is in overdrive, it can lead to a sense of pressure that pulls you out of the moment. Love for Him delivers vibration patterns to help reduce that overactivation, allowing for sustained parasympathetic engagement so you can stay present and responsive.
and responsive.
Love for Her ♀
Love for Her, created for people AFAB, helps your body feel relaxed and open to sensation. A heavy mental load and daily stressors can make it difficult to turn your brain off and focus on the present moment during sex. The Love for Her vibe is designed to calm the body, because intimate touch feels better when you do. These vibes support arousal, access to climax, and orgasm quality.
Stress often causes the body to tense up and remain on high alert, which can make it physically difficult to get in the mood or access pleasure. By signaling safety to the nervous system, Love for Her’s vibrations help you shift from a state of being on guard to one of openness and presence.
More Sex = Better Health Outcomes
Getting in the mood is one of the biggest barriers to intimacy, whether you’re engaging with a partner or having solo sex. And while Love for Her and Love for Him can help support libido when you’re by yourself, the benefits are even better if both parties opt in.
When used together, these Vibes allow partners to meet in a synchronized rhythm of “co-regulation” where both feel calm and present, making connection feel natural rather than forced.
By reducing stress and prioritizing your sexual well-being, you’re investing in a vital pillar of your health.